Tim, the founder of InHand Accounting faced the challenge of differentiating his business from conventional accountancy practices at the same time as needing to promote his fractional CFO services under the same brand.
THE BIG IDEA
We needed to create a brand platform which could support both propositions and differentiate the business.
In discovery we were able "get under the skin" of Tim's vision and what made his approach to finance and accounting different. His approach and financial expertise is underpinned by entrepreneurial thinking to support his clients in growing their success and wealth.
From this insight the brand platform emerged:
"Driving Prosperity with Ingenious Thinking".
Tim and his team are now able to articulate with ease their proposition to new clients and he is rapidly expanding his portfolio of clients for his fractional CFO services which in turn drives business for the accountancy practise.